H&M

Autumn season 2018

Role Creative Direction
Category Mode & Shopping
Country Germany
Year 2018

Digital mobile ad campaign for the H&M. Innovated interactive ad combined with video for mobile broadcast. I create and developed this creative ad for a Drive To Web KPIs and e-commerce solution.

Combine the video of the new collection with the product and give to the user the possibility to interact with the ad and find the right product referred in the commercial.

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Demo interactive

Stack used

  • in-house engine technology

  • JavaScript with CreateJS library

  • Photoshop and After Effects

Thank you for watching !